ATG met with Andy Cooper today at Draw & Code's Liverpool studio.
D&C are industry leaders in the creation of AR content as well as helping 'Magic Leap' to pioneer their incredible AR hardware.
- D&C are an international creative partner for 'Magic Leap'.
- Draw & Code envision a near-future in which Gene Kelly is dancing and signing on the sidewalk beside Starbucks, or Bob Dylan is busking on the very same street corner he began his career on.
- "We want the audience to relax, lower their guard and settle in. To do this in AR we need the tech to disappear. We're looking of ways to make AR feel like a prop, to pull the audience into the experience and forget the tech."
- D&C want audiences to share "wow" moments with loved ones, to be able to look at one another and say "that was amazing".
- Neither of us see VR/AR as a novelty, but instead see a future where this technology is to become an integral part of people's day to day lives.
Draw & Code Directors Andy Cooper and John Keefe respectively
Magic Leap's groundbreaking AR hardware
